Product is an energy drink mixed with juice. I recieved a couple cases at a surf contest a while back and have used more then a case. Flavor of the drink is great, tastes almost like a redbull in orange juice. ingredient profile is average of an energy drink, lots of caffeine and taurine. For the price though its not bad at all. the only thing i didnt like is that it is carbonated and not good before a workout. But for a little energy before work or after lunch break it will hit the spot. I suggest this to anyone looking for a pick me up during the day that wants something tasty and wants the ingredients of an energy drink rather then the quick caffeine of coffee.